© 2019 by Sarah Croft 

sarah.croft@outlook.com​  |  Tel: +44 7 482 693 986

The process.

The most important part of the design process for me in the creation of ideas.  It is vital that these concepts are grounded in practicality and well rounded logic.  I believe it is only common sense that all physical products are built to stand the test of time - apposed to momentary trends.

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Because of this, I place a lot of time and consideration into the ideation process.  I personally enjoy freehand sketching in the beginning.  The process then moves to sketch models, followed by detailing the final CAD design and realising the final form through visualisation.

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